Stefano Lanci, WMCP®, Director of Business Development at Guided Wealth Planning, a fiduciary financial planning firm

    Director of Business Development

    Meet Stefano Lanci

    WMCP®

    Builds the relationships that bring the right clients to the right firm. The person making sure Guided Wealth's growth is done the right way.

    LinkedInConnect with Stefano
    2
    Years Building Guided Wealth's Growth Engine
    COI
    Channel Owner - Referral Partnerships & Pipeline
    HNW
    Focus of the Relationships He Builds
    Fit
    Relationships Built Around the Right Fit

    In the Office

    Stefano owns growth at Guided Wealth. Every referral partner relationship, every centers-of-influence touchpoint, every qualified prospect in the pipeline runs through him, and building that pipeline the right way has been his focus since he joined the firm.

    He joined Guided Wealth early in his career and has spent the last two years building the systems and relationships meant to carry the firm from where it is now to where it's headed. It's a role that takes equal parts hustle and patience - showing up consistently, earning trust in professional circles, and accepting that the right relationships take time to build properly rather than being rushed into existence.

    What sets Stefano apart is that he doesn't treat business development as a numbers game. He approaches it the way Guided Wealth approaches everything else: with real attention to fit. The goal isn't more introductions - it's the right ones, families who will actually be well served by what the firm does and who are likely to stick around for the long haul rather than a quick close that doesn't hold up.

    Stefano works directly alongside Blake on strategy and COI relationships, tracking every touchpoint and referral source with the same discipline he'd want applied to his own business, and is building toward a Director of Business Development role, where he'd take ownership of the function and lead the firm's growth as it scales into its next phase.

    Behind the Scenes

    Credentials & community

    Background

    • Director of Business Development - Guided Wealth Planning
    • COI channel management and referral partner development
    • Strategic pipeline development - HNW and UHNW prospects
    • Building toward full BD ownership as the firm scales

    At Guided Wealth

    • Manages every referral partner relationship and COI touchpoint
    • Builds and maintains the firm's qualified prospect pipeline
    • Works directly with Blake on growth strategy and strategic partnerships

    Ready to work with someone who actually knows your whole picture?